Stupid Static Electricity

C:\>format f: /FS:FAT32 /Q /X

Insert new disk for drive F:
and press ENTER when ready...
The type of the file system is RAW.
The new file system is FAT32.
QuickFormatting 465M
Initializing the File Allocation Table (FAT)...
Volume label (11 characters, ENTER for none)? SOME_CF_DRIVE
Invalid media or Track 0 bad - disk unusable.